Bounce rate is the percentage of people that end up on your landing page and immediately return to the search results. The click through rate for the first three results are higher than any other position. This is due to the fact that many people click on the first few results because they are perceived as the most relatable to a user’s search inquiry.
- For example, if you click from the first results — and quickly bounces back to the search results — that’s a strong sign that the result didn’t make you happy.
- A credible website is seen as trustworthy by both users and search engines, which positively influences search rankings.
- Free and paid tools are available to help assess how your keywords are performing.
- These practices include on-site optimization, keyword research, and backlink building.
- Google considers sites that use HTTPS to provide a better user experience than those that do not and thus prioritizes them in search rankings.
- So, your business’s physical distance from the user’s location does matter.
Steps to Check Your Keyword Rankings
It can also get you more visibility in the search results as Google displays extra information about your page in the SERPs. Just like freshness has an impact at page level, it also has an impact at domain level. Check out my advice to create the best permalink structure for your site.
SEO often delivers a better return on investment (ROI) compared to other marketing strategies. Once a website achieves good rankings, the ongoing benefits from organic traffic can greatly exceed the initial SEO investment. Websites that rank well on Google are often perceived as more credible and trustworthy. Google’s algorithm prioritizes quality content, so high-ranking websites are typically viewed as authoritative and reliable sources of information. You should link to internal pages that are relevant and will help the user navigate your website. To make a website more engaging and user-friendly, we must follow the best practices of web architecture.
Now, the speed at which someone could view the content from a search result would be a factor. Understanding and effectively leveraging Google ranking factors is essential for achieving and maintaining high search engine rankings. By doing keyword research, you will be able to create content that aligns with your business and gets people to your website. This will enable you to set up an SEO strategy and plan to continue working on this throughout the year.
Search Intent / User Intent
Keeping an eye on these elements is essential for maximizing your SEO efforts and capturing organic traffic effectively. Monitoring your keyword rankings is essential for understanding your SEO performance. You can utilize tools like Serpple, which provide affordable solutions to track your keyword metrics efficiently without incurring high costs. This guide will help you navigate the steps necessary to check your keyword rankings effectively. A keyword rank checker provides insights into how specific keywords perform in search results.
Latent Semantic Indexing keywords help search engines work out the exact topic. Below I have broken out all of the different page ranking factors you need to consider from an SEO perspective. That’s why having an expert’s opinion on which ranking factors have proven most important in 2025 can help. These links show the crawl bots a content trail to follow, allowing more pages to rank and your overall website to perform better. While a few people listed this, bounce rate as we see it in Google Analytics in and of itself isn’t a ranking factor. Bounce rate is possibly one of the most misunderstood performance indicators when it comes to search engine’s ranking algorithm.
If search engines are blocked from accessing the page (for example, from Robots.txt), they won’t index the page at all. To speed up the indexing of new and updated content, you can start by creating a sitemap in WordPress. A sitemap contains all the important pages that you want the search engine to know about. Ultimately, Google will recognize your site as an expert in your field, which boosts your domain authority and should lead to a better position in the search results. Google wants your website to load quickly and provide a great user experience for your audience. For eCommerce sites, search intent also gives you information about where visitors are in the buyer journey.
If you have to link to a low-quality website, it’s best to use a nofollow BHS Links link. An article from The Verge shed light on leaked documents detailing parts of Google’s ranking system. While it revealed some new pieces of information that no one knew, much of it just reaffirmed what we’ve been doing all along, including many SEO strategies professionals already use. Explore search everywhere optimization to enhance visibility beyond traditional SEO and reach audiences across multiple platforms.
You can use our detailed SEO checklist to make sure that you don’t miss any important aspects of SEO. Our checklist will help you focus your efforts only on the important Google ranking factors while ensuring that every base is covered. However, Google uses a combination of ranking factors to determine a website’s expertise, authority, and trustworthiness. If you feel overwhelmed by the long list of Google ranking factors, you can download our SEO checklist. It will help you cover all important pillars of SEO, without wasting too much time on factors that don’t make much of a difference.